Surfer SEO
AI SEO platform that scores content in real time and tracks brand visibility across AI search engines
PAID Verified JUN 11, 2026
Frase
AI SEO content platform for SERP research, briefs, and optimizing content to rank on Google and get cited by AI search
Frase is an AI SEO content platform that researches SERPs, builds optimization briefs, and scores drafts to help content rank on Google and get cited by AI search engines like ChatGPT and Perplexity. There is no permanent free tier — a 7-day trial precedes paid plans: Starter at $49/month, Professional at $129/month, and Scale at $299/month. Best for SEO teams and agencies publishing at volume.
Verified JUL 12, 2026 PAID Live
What is Frase?
Frase is an AI-powered SEO content platform that handles the research-and-optimization side of content marketing. You give it a target keyword, and it pulls the top-ranking Google results, analyzes what those pages cover, and builds a content brief — the topics, questions, headings, and word count you need to compete. From there it drafts content with AI, then scores your draft against the ranking competitors so you can see exactly what is missing before you publish. It competes most directly with tools like Surfer SEO on the optimization side and Jasper on the writing side.
In 2026 Frase repositioned itself from a pure SEO writing tool into a broader content platform aimed at both Google rankings and AI-search visibility. Its AI Visibility feature tracks whether your pages get cited by ChatGPT, Perplexity, Google AI, Claude, and Gemini, and reports your share of voice. Content Guard monitors published pages for ranking decay and auto-drafts revisions, while an AI Agent can draft and — once it earns trust — auto-publish certain content types directly to WordPress, Webflow, Sanity, or Wix. Pricing runs Starter at $49/month, Professional at $129/month, and Scale at $299/month, with a 7-day no-card trial and custom Enterprise plans.
Who is it for?
Frase is aimed at people who produce search-focused content at volume and need to know precisely what to write to rank — not just a blank-page AI writer. The metered article and audit-page limits reward a steady publishing cadence, and the multi-seat, multi-domain higher tiers are clearly built for teams and agencies rather than occasional bloggers.
- In-house SEO and content teams who want SERP-driven briefs, optimization scoring, and rank plus citation tracking in one workspace.
- Content agencies managing several client sites who need multi-domain support, extra seats, and client-ready reports (the Professional and Scale plans).
- Freelance SEO writers on a single Starter seat who want data-backed briefs and optimization scores to justify their rates.
- Marketing teams tracking AI search who care whether ChatGPT, Perplexity, and Gemini are citing their content, not just where it ranks on Google.
How much does Frase cost?
Starting price: $49/mo · Free tier: no · Model: paid
Pricing verified JUL 12, 2026
Price history tracked from June 2026
| Plan | Price | Includes |
|---|---|---|
| Starter | $49/mo | $39/mo billed yearly (about 20% off) · 10 articles and 50 audit pages per month · 1 seat, 1 domain, 3 Content Guard pages · Publishing to WordPress, Webflow, Sanity, Wix · SEO + GEO scores; AI Visibility (ChatGPT & Google AI) |
| Professional | $129/mo | $103/mo billed yearly; most popular tier · 40 articles and 250 audit pages per month · 3 seats (extra seats $29/mo), 5 domains, 15 Content Guard pages · Adds Perplexity to AI Visibility; content calendar, internal linking · AI Agent auto-publishes FAQ / glossary / how-to content |
| Scale | $299/mo | $239/mo billed yearly · 100 articles and 1,000 audit pages per month · 5 seats (extra seats $29/mo), up to 10 domains, 50 Content Guard pages · AI Visibility across all four engines (adds Claude, Gemini) · Client-ready reports; agent auto-publishes all content types |
| Enterprise | Custom | White-label reports and branded client portal · SSO/SAML, dedicated account manager, SLA · API access and custom limits · 24-month content history |
What are Frase's key features?
- SERP research that aggregates and analyzes top-ranking pages to surface the topics, questions, and headings to cover
- AI content briefs and outline generation built from live search results
- Content optimization scoring (SEO + GEO) that grades drafts against ranking competitors
- AI Visibility tracking of citations and share of voice across ChatGPT, Perplexity, Google AI, Claude, and Gemini
- Content Guard — monitoring that detects ranking decay and drafts revisions automatically
- AI Agent that drafts and, once trust is earned, auto-publishes FAQ, glossary, and how-to content
- CMS publishing integrations: WordPress, Webflow, Sanity, Wix, and FraseCMS
- Brand voice controls to keep AI-generated drafts on-brand
What people use Frase for
- 01 Generating SEO content briefs by analyzing the top-ranking Google results for a target keyword
- 02 Scoring and optimizing draft articles against ranking competitors to improve topic coverage, headings, and word count
- 03 Tracking whether your content gets cited by AI search engines (ChatGPT, Perplexity, Google AI, Claude, Gemini) and monitoring share of voice
- 04 Detecting ranking decay on published pages and auto-drafting revisions with Content Guard
- 05 Publishing directly to WordPress, Webflow, Sanity, or Wix without leaving the platform
Pros and cons
| Pros | Cons |
|---|---|
| Combines SERP research, brief-building, writing, and optimization scoring in one workspace instead of stitching separate tools together | No permanent free tier — after the 7-day trial you must pick a paid plan starting at $49/month |
| One of the lowest entry prices among AI-SEO content platforms, and the 7-day trial requires no credit card | Article and audit-page limits are metered per plan (Starter allows only 10 articles and 50 audit pages per month), so overages need paid add-ons or a tier upgrade |
| Tracks AI-search citations across five engines — not just Google rankings | API access and SSO/SAML are gated to the custom-priced Enterprise plan |
| Publishes directly to major CMS platforms (WordPress, Webflow, Sanity, Wix) | AI-generated drafts still need human editing and fact-checking before publishing |
What are the best Frase alternatives?
Semrush
All-in-one digital marketing platform for SEO, content, ads, and AI brand visibility
PAID Verified JUN 11, 2026
Jasper
AI marketing platform with 100+ specialized agents for brand-consistent content at scale
PAID Verified JUL 3, 2026
Writesonic
AI writing and GEO platform that tracks brand visibility across ChatGPT, Gemini and 8 other AI engines
PAID Verified JUN 11, 2026
Copy.ai
AI-native GTM platform for automating sales, marketing, and content workflows
PAID Verified JUL 3, 2026
How people make money with Frase
- Run an SEO content agency on the Professional or Scale plan — the multi-domain, multi-seat allowances and client-ready reports are built for managing several client sites from one workspace
- Offer SERP-brief and content-optimization services to bloggers and small businesses from a single Starter seat, then upsell ongoing rank and citation monitoring via Content Guard
Frequently asked questions
Is Frase free?
No. Frase does not offer a permanent free plan. It provides a 7-day free trial (no credit card required) with Professional features, after which you choose a paid plan: Starter at $49/month, Professional at $129/month, or Scale at $299/month.
How much does Frase cost in 2026?
Frase has three self-serve tiers billed monthly: Starter at $49, Professional at $129, and Scale at $299. Annual billing lowers the monthly equivalents to $39, $103, and $239 (about 20% off). Enterprise pricing is custom.
What happened to Frase's old Solo, Basic, and Team plans?
Frase restructured its pricing. The older Solo/Basic/Team tiers and the separate Pro Add-On have been replaced by Starter, Professional, and Scale, and the product was repositioned as a content platform for both Google rankings and AI-search visibility.
Does Frase track AI search citations?
Yes. Frase's AI Visibility feature monitors whether your content is cited across ChatGPT, Google AI, Perplexity, Claude, and Gemini. Starter covers ChatGPT and Google AI, Professional adds Perplexity, and Scale adds Claude and Gemini.
Does Frase have an API?
Yes, but API access is limited to the custom-priced Enterprise plan. The self-serve Starter, Professional, and Scale tiers do not include API access.
Can Frase publish to WordPress?
Yes. Frase publishes directly to WordPress, Webflow, Sanity, and Wix, and can host content on FraseCMS. On higher tiers its AI Agent can auto-publish certain content types (FAQs, glossaries, how-to pages) once it earns trust.
What is Content Guard?
Content Guard is Frase's monitoring feature that watches published pages for ranking decay and automatically drafts revisions. Coverage scales by plan: 3 pages on Starter, 15 on Professional, and 50 on Scale.