Canva vs Looka
Updated Jul 12, 2026 · pricing verified for both tools
Looka wins for a one-time logo — $65 gets vector files with no subscription; Canva wins for ongoing all-purpose design, with a free tier and Pro at ~$15/month. Looka is a specialized AI logo maker: generate a logo and a full brand kit (cards, social templates) fast, paying only to download. Canva is a broad design suite — 1.6M+ templates, Magic Studio AI tools, and web, mobile, and desktop apps — but its logo output is less specialized. Many businesses use Looka to create the logo, then Canva to design everything else.
- Canva starts at
- $15/mo
- Looka starts at
- $20 one-time
- Canva free tier
- Yes
- Looka free tier
- No
Both prices were verified against the official pricing pages on Jun 11, 2026.
Side by side
| Dimension | Canva | Looka |
|---|---|---|
| Primary purpose | All-purpose design suite (social, docs, presentations, video) | Specialized AI logo and brand-kit maker |
| Pricing model | Free tier plus Pro ~$15/mo recurring (or ~$120/yr) | No subscription needed for a logo — $20 basic, $65 one-time for vectors |
| Free tier | ✓ Genuinely usable: 1.6M+ templates and 5GB storage, no card | No free tier — you must pay to download any file |
| Logo and branding | Logo templates via the general editor; less specialized | ✓ AI logo generator plus full brand kit (cards, social templates) |
| Breadth of use | ✓ Social posts, presentations, video, and docs in one editor | Logos and brand assets only |
| Vector output | No native SVG export on the free tier; PNG and PDF | ✓ SVG and EPS vectors included in the $65 Premium package |
| Platforms | ✓ Web, mobile, desktop | Web only |
Pricing, verified
Canva
FREEMIUM| Plan | Price |
|---|---|
| Free | Free |
| Pro | ~$15/mo |
| Teams | ~$10/user/mo |
| Enterprise | Custom |
Looka
PAID| Plan | Price |
|---|---|
| Basic Logo | $20 |
| Premium Logo | $65 |
| Brand Kit | $96/yr |
| Brand Kit Web | $129/yr |
When to pick Canva
- You need one tool for everything visual — social posts, presentations, video, and docs — with 1.6M+ templates and a shallow learning curve.
- You want a genuinely usable free tier before paying, then Pro at roughly $15/month (or ~$120/year) for premium assets and background removal.
- You want AI baked into the editor: Magic Studio bundles five AI tools (image generation, copywriting, layout, resize, charts) without tab-switching.
When to pick Looka
- You need a logo and brand identity fast — Looka’s AI logo maker plus brand kit generates cards, signatures, and social templates in under 30 minutes.
- You prefer a one-time payment over a subscription: $65 for the Premium package includes SVG and EPS vector files suitable for print.
- Your focus is branding specifically, and you want a specialized tool rather than a general editor’s logo templates.
Bottom line
Canva and Looka solve different problems and often work together. Looka is the specialist: an AI logo maker and brand-kit generator where you pay only to download — $20 for a basic PNG or $65 for a vector package with no recurring cost. Canva is the generalist: a full design suite with a free tier, ~$15/month Pro, Magic Studio AI tools, and web, mobile, and desktop apps, but with logo output that trails a dedicated maker. Choose Looka to create a logo and brand kit once; choose Canva to design ongoing marketing across every format. A common workflow uses Looka to establish the brand and Canva to execute it.
Frequently asked questions
Is Canva better than Looka?
Looka wins for a one-time logo — $65 gets vector files with no subscription; Canva wins for ongoing all-purpose design, with a free tier and Pro at ~$15/month. Looka is a specialized AI logo maker: generate a logo and a full brand kit (cards, social templates) fast, paying only to download. Canva is a broad design suite — 1.6M+ templates, Magic Studio AI tools, and web, mobile, and desktop apps — but its logo output is less specialized. Many businesses use Looka to create the logo, then Canva to design everything else. Updated Jul 12, 2026.
Is Canva cheaper than Looka?
Yes — Canva starts at $15/mo versus $20 one-time for Looka. Both prices were verified against the official pricing pages on Jun 11, 2026.
Do Canva and Looka have free tiers?
Only one of them does. Canva has a free tier (the Free plan). Looka has no free tier — its plans start at $20 one-time.
Can I use Canva and Looka on mobile or via an API?
Canva runs on the web, mobile, desktop and offers an API. Looka runs on the web and does not list an API.