Looka vs Recraft

When to pick Looka

• You need a logo and brand identity fast without design skills — Looka generates 40–60 concepts in under a minute from your business name and style choices.
• You prefer a one-time cost to a subscription: $65 buys full vector files (SVG, EPS, PDF) with unlimited post-purchase edits and no recurring fee.
• You want a complete kit — the Brand Kit ($96/yr) adds 300+ branded templates for cards, signatures, and social, plus auto-generated brand guidelines.

When to pick Recraft

• You produce design assets continuously — icons, illustrations, ad creative, and mockups — where a monthly credit pool beats paying per logo.
• You need brand consistency across many outputs: custom styles built from reference images enforce a look without model fine-tuning.
• You want native vector generation and an API — Recraft exports design-ready SVGs directly and integrates into pipelines, with a 50-credit/day free tier to test.

Bottom line

Looka and Recraft only look similar because both produce vectors. Looka is a focused logo-and-brand-identity generator with a one-time purchase model — the right pick for a founder who needs a complete, commercially owned brand kit quickly, with vector files from $65. Recraft is a general AI design platform built for ongoing production: broad image and native vector output, custom brand styles, mockups, an API, and a daily free tier, from $10/mo. Pick Looka to launch a brand once; pick Recraft to generate design assets every week.