HeyGen
AI video platform that generates avatar-based videos from text scripts with lip-sync in 175+ languages
FREEMIUM Verified JUL 3, 2026
Creatify
AI video ad generator that turns a product URL into UGC-style vertical ads with AI avatars for TikTok and Meta
Creatify turns a product URL into UGC-style video ads with AI avatars aimed at TikTok and Meta feeds. The free plan gives 10 credits per month (roughly 2 short videos) with a watermark; Starter is $39/month for 100 credits and Pro is $99/month for 300 credits, with the Pro slider scaling to 5,000 credits. Video ads burn 5 credits per 15 seconds of output, so Starter's 100 credits buy about five minutes of finished video per month.
Verified JUL 18, 2026 FREEMIUM Live
What is Creatify?
Creatify is a video ad generator built around a single workflow: paste a product URL, and it reads the page, drafts a script, casts an AI actor, and renders a vertical video ad. The avatar library is the core asset — 300 AI actors on the free and Starter plans, 1,500 on Pro — styled to look like handheld UGC testimonials rather than corporate presenter footage, which is the format that currently performs in TikTok and Meta feeds. Output is credit-metered rather than unlimited: AI Video Ads, Avatar Videos, and AI Shorts each cost 5 credits per 15 seconds of finished video, rounded up, so a 30-second ad costs 10 credits and Starter’s 100-credit monthly allowance covers roughly five minutes of rendered output.
The product has expanded past generation into the surrounding ad workflow. Pro adds a Competitor Ad Tracker over a library of more than 10 million Meta ads, an Ad Clone tool that rebuilds a reference ad’s structure using your own product, and an Ad Launcher that pushes finished creatives straight into Meta, TikTok, and AppLovin. A documented REST API exposes the same generation surface — URL-to-video, Aurora single-photo avatars, AI Shorts, text-to-speech, asset generation, and IAB-compliant banner images — with credit cost stated per endpoint, though volume pricing for the API is an Enterprise negotiation rather than a published rate. The company reported crossing 9 million dollars in ARR alongside a 15.5 million dollar Series A announced in 2025.
Who is it for?
Creatify is aimed at people who need creative volume for paid social, not at people making one polished brand film. The economics only work if you are testing many variants: at 5 credits per 15 seconds, Starter’s 100 monthly credits buy a handful of ads, and teams running continuous creative testing will land on Pro or one of the higher credit steps on the Pro slider. The free plan is genuinely useful for judging whether the avatars clear your quality bar, but its watermark and 9:16-only export make it an evaluation tier rather than a working one.
- Performance marketers and media buyers who need a steady supply of hook variants to test on Meta and TikTok and want the campaign-launch step in the same tool as generation.
- DTC and e-commerce brands with a full product catalog but no video production budget, using URL-to-video to convert existing product pages into vertical creatives.
- Creative agencies producing UGC-style ads for several clients at once, who need the extra seats, brand spaces, and 1,500-actor library rather than the 300 available on Starter.
- Developers automating ad pipelines who want programmatic URL-to-video and avatar generation with credit costs published per endpoint, comparable to Argil or HeyGen on the avatar side.
- App marketers buying on AppLovin and similar networks, where the Ad Launcher integration removes a manual export-and-upload cycle.
How much does Creatify cost?
Starting price: $39/mo · Free tier: yes · Model: freemium
Pricing verified JUL 18, 2026
Price history tracked from June 2026
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 10 credits/month (about 2 video ads or 20 image ads) · Watermarked exports, 9:16 vertical only · 300 AI actors and 40 ad templates · 10 premium AI models · No credit card required |
| Starter | $39/mo | 100 credits/month · Watermark removal · 300 realistic AI actors · 200+ ad templates, 50+ premium image/video/audio models · Videos up to 2 minutes, 1 seat, 5GB asset storage |
| Pro | $99/mo | 300 credits/month, with a slider scaling to 5,000 at higher prices · 1,500 AI actors plus 3 custom avatars · 500+ ad templates, 100+ premium models · Competitor Ad Tracker over 10M+ Meta ads · Ad Launcher for Meta, TikTok, and AppLovin · Videos up to 10 minutes, up to 5 team seats, 10GB storage |
| Enterprise | Custom | Custom credits (listed from 1,200 credits/year) · Creatify Studio done-for-you creative service · 6+ seats or 2+ brand spaces · API volume-based discounts and custom templates · White-label options, enterprise security, dedicated account manager |
What are Creatify's key features?
- URL-to-video: paste a product link and get a scripted, voiced, edited vertical ad
- Library of 1,500 AI actors (UGC avatars) on Pro; 300 on Starter and the free plan
- Aurora model that animates a single photo into a lifelike talking-head video
- Batch generation of multiple video variants from a single brief
- Competitor Ad Tracker searching a library of more than 10 million Meta ads (Pro and above)
- Ad Launcher that pushes finished creatives to Meta, TikTok, and AppLovin
- Documented REST API covering URL-to-video, avatars, AI Shorts, text-to-speech, asset generation, and IAB banner images
- 75+ languages for voiceover and script generation
What people use Creatify for
- 01 Turning a Shopify or Amazon product URL into a batch of short vertical video ads without filming anything
- 02 Generating UGC-style testimonial creatives with AI actors for TikTok and Meta ad accounts
- 03 Producing multiple hook and script variants to A/B test which creative angle wins before scaling spend
- 04 Localizing one ad into other languages using the same avatar, template, and pacing
- 05 Rebuilding the structure of a competitor's high-performing ad around your own product with Ad Clone
Pros and cons
| Pros | Cons |
|---|---|
| Permanent free plan with no credit card, so avatar quality can be judged before paying | Credits are valid for roughly two months from issue, so unused monthly allowance expires rather than banking long-term |
| Credit costs are published per feature (5 credits per 15 seconds of video ad), making spend predictable | Starter's 100 credits is only about five minutes of finished video per month at 5 credits per 15 seconds — heavy creative testers hit the Pro tier quickly |
| API documentation lists credit cost per endpoint, so automation can be scoped without a sales call | Free exports carry a watermark and are locked to 9:16, so free output is not usable as live paid creative |
| Competitor tracking and campaign launch live in the same tool as generation, removing an export-and-upload step | AI avatar delivery still reads as synthetic on close viewing, and audiences increasingly discount obviously AI-generated UGC |
| API pricing is not published: the pricing page routes API questions to sales and lists volume discounts as an Enterprise-only feature |
What are the best Creatify alternatives?
Argil
AI avatar video generator that clones you from a short recording to make talking-head social videos from a script
PAID Verified JUL 17, 2026
AdCreative.ai
AI ad creative generator that produces conversion-scored images and videos for paid advertising
PAID Verified JUL 3, 2026
Synthesia
AI video platform that generates studio-quality videos from text using AI avatars
FREEMIUM Verified JUN 11, 2026
InVideo AI
Prompt-to-video AI that assembles edited videos with stock footage, voiceover, and music
FREEMIUM Verified JUN 22, 2026
How people make money with Creatify
- Run a UGC ad-creative service for e-commerce brands on a monthly retainer, delivering a fixed batch of avatar video variants per brand each week
- Sell creative-testing sprints to performance marketers: generate dozens of hook variants from one product URL and bill per test cycle rather than per finished video
- Build a white-label video-ad pipeline on the API for an agency's existing client base, charging a per-seat platform fee layered on top of your own credit consumption
Frequently asked questions
Is Creatify free?
Yes, there is a permanent free plan with 10 credits per month, which is roughly two short video ads or twenty image ads. Free exports carry a watermark and are limited to the 9:16 vertical aspect ratio. No credit card is required to start. Credits refresh monthly but are valid for about two months, so they do not accumulate indefinitely.
How much does Creatify cost?
Starter is $39 per month for 100 credits and Pro is $99 per month for 300 credits. Pro uses a slider that scales the monthly credit allowance up to 5,000 at higher prices. Enterprise is custom-quoted and is listed from 1,200 credits per year. The pricing page advertises a discount for annual billing.
How many credits does one video ad use?
Creatify's documentation states that AI Video Ads, Avatar Videos, and AI Shorts cost 5 credits for every 15 seconds of finished video, rounded up. A 30-second ad therefore costs 10 credits. Revisions cost 3 credits per 15 seconds, and a text-to-speech render costs 2 credits. The interface displays the exact cost before rendering.
Does Creatify have an API?
Yes. Creatify publishes a REST API covering URL-to-video, AI Avatar, Aurora, AI Shorts, Ad Clone, text-to-speech, asset generation, and IAB-compliant banner images, with credit costs documented per endpoint. The pricing page routes API enquiries to sales and lists volume-based API discounts as an Enterprise feature, so high-throughput usage is negotiated rather than bought self-serve.
Can Creatify videos be used for commercial ads?
Paid plans remove the watermark, which is the practical requirement for running creatives as live ads. Creatify markets its output for Meta, TikTok, YouTube, Snap, and Amazon campaigns and includes an Ad Launcher that pushes finished videos to Meta, TikTok, and AppLovin. Review the current terms for restrictions on specific avatars before using them in regulated categories.
How is Creatify different from HeyGen or Synthesia?
HeyGen and Synthesia are general avatar video platforms weighted toward corporate training, explainers, and localization. Creatify is built specifically for performance advertising: it starts from a product URL, produces UGC-style vertical creatives, tracks competitor ads, and launches campaigns to ad platforms. For training content rather than paid social creative, the general avatar tools are a better fit.
Do unused Creatify credits roll over?
Not indefinitely. Creatify's documentation indicates credits are valid for approximately two months from issue, so an unused monthly allowance eventually expires instead of banking. This matters most on Starter, where 100 credits equals about five minutes of rendered video. Plan credit-heavy creative testing inside the validity window rather than saving allowance for one large quarterly push.