Midjourney
AI image generator that creates high-quality art and photos from text prompts via web and Discord
PAID Verified JUN 11, 2026
Leonardo.Ai
AI image generator with custom model training, canvas editor, and token-based generation
Leonardo.Ai is an AI image generator built around a token economy: the free tier gives 150 tokens per day (roughly 30–50 images), while paid plans start at $12/month (Apprentice, 8,500 tokens/mo). Its key differentiator is custom LoRA model training on as few as 10–20 of your own images, available from the Apprentice tier up. Best for game developers, concept artists, and brand-consistent creative workflows that need fine-tuned style control.
Verified JUN 11, 2026 FREEMIUM Live
What is Leonardo.Ai?
Leonardo.Ai is an AI image generator that operates on a token economy: every generation action — creating an image, upscaling, removing a background, generating a video clip — deducts tokens based on computational cost rather than counting images at a flat rate. The free tier resets 150 tokens per day; paid plans provide monthly token pools with a rollover bank that carries unused tokens forward (up to three times your monthly allocation depending on tier). The platform hosts multiple models under one interface, including its own Phoenix model alongside licensed third-party models such as Veo 3, Kling, and Sora 2, with per-model token costs varying significantly.
The feature that separates Leonardo.Ai from most competitors at its price point is custom LoRA (Low-Rank Adaptation) model training. Starting from the $12/month Apprentice tier, users can upload 10–20 reference images and fine-tune a model to reproduce a specific visual style, character, or product consistently. This is used in game development pipelines for character consistency, by e-commerce brands for on-model product imagery, and by print-on-demand sellers for distinctive niche aesthetics. The built-in Unified Canvas editor supports inpainting (modifying selected areas) and outpainting (extending image borders), and a real-time generation mode renders previews while a prompt is being typed.
Video generation is available but constrained by token costs: a 5-second clip via Veo 3 costs approximately 2,500 tokens, making sustained video workflows impractical below the Maestro tier. API access is included from the Artisan tier ($30/mo); a pay-as-you-go API is also available separately for developers who need programmatic generation without a subscription.
Who is it for?
Leonardo.Ai fits creators and small teams who need style-consistent output at scale and are willing to invest in custom model training rather than relying on prompt engineering alone. It is less suited to users who want the highest raw image quality with minimal setup — for that, Midjourney remains the standard reference.
- Game developers and concept artists who train LoRA models on in-house reference art to generate consistent characters, environments, and texture sheets within an established visual language.
- E-commerce brands and marketers who need product imagery at volume — generating lifestyle shots, ad creative, and on-model mockups using brand-tuned models rather than generic stock photography.
- Print-on-demand sellers on Redbubble, Etsy, or Merch by Amazon who use trained style models to produce distinctive, consistent design catalogues across multiple product types.
- Casual and hobbyist users who benefit from the free tier’s 150 daily tokens for exploration without a credit card, and upgrade only when volume or private image generation requires it.
How much does Leonardo.Ai cost?
Starting price: $12/mo · Free tier: yes · Model: freemium
Pricing verified JUN 11, 2026
Price history tracked from June 2026
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 150 tokens/day (~30–50 images) · Public generations only (no private mode) · Access to Phoenix and other base models · Commercial use permitted; images are publicly visible |
| Apprentice | $12/mo | 8,500 tokens/month · 25,500 token rollover bank · Private generations · 1 custom LoRA training/month · 2 concurrent generations · Commercial use with private images |
| Artisan | $30/mo | 25,000 tokens/month · 75,000 token rollover bank · 5 custom LoRA trainings/month · Priority generation queue · 5 concurrent generations · API access included · Commercial use with private images |
| Maestro | $60/mo | 60,000 tokens/month · 180,000 token rollover bank · 20 custom LoRA trainings/month · Maximum priority queue · 10 concurrent generations · Full motion generation · Commercial use with private images |
What are Leonardo.Ai's key features?
- Text-to-image generation via proprietary Phoenix model and third-party models (Veo 3, Kling, Sora 2)
- Custom LoRA model training on 10–20 personal images for style-consistent output (1/month on Apprentice, up to 20/month on Maestro)
- Unified Canvas editor with inpainting and outpainting for targeted image editing
- Real-time generation mode that renders previews as you type a prompt
- Alchemy upscaler and enhancement layer for detail improvement
- Video generation (5-second clips via integrated third-party video models)
- Token-based billing with rollover bank — unused tokens carry forward up to 3x monthly allocation
- API access included from Artisan tier; pay-as-you-go API also available separately for all developers
What people use Leonardo.Ai for
- 01 Training a custom LoRA on a brand's product photos to generate consistent marketing visuals
- 02 Generating concept art and environment designs for game development pipelines
- 03 Creating print-on-demand product imagery at volume without per-image licensing fees
- 04 Producing e-commerce product mockups and lifestyle imagery for Shopify or Amazon listings
- 05 Iterating on character design sheets using inpainting and the Unified Canvas editor
Pros and cons
| Pros | Cons |
|---|---|
| Custom LoRA training included from the $12/mo Apprentice tier (1 training/month) — few competitors offer fine-tuning at this price point | Token costs vary widely by model and settings (8–36 tokens per image); heavy use of premium models depletes allocations faster than expected |
| Token rollover bank means unused credits accumulate rather than expire monthly | Video generation is expensive — one 5-second Veo 3 clip costs ~2,500 tokens, making video workflows impractical on Apprentice or Artisan |
| Free tier yields ~30–50 images per day with no credit card required | Free-tier images are publicly visible and can be remixed by other users; private generation requires a paid plan from $12/mo |
| Multi-model access (Phoenix, Veo 3, Kling, Sora 2) within a single subscription | API access requires Artisan ($30/mo) or higher; Apprentice subscribers must use the separate pay-as-you-go API at additional cost |
What are the best Leonardo.Ai alternatives?
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How people make money with Leonardo.Ai
- Sell print-on-demand products (apparel, prints, phone cases) on Redbubble or Merch by Amazon using Leonardo-generated images with a trained LoRA for consistent brand style
- Offer custom AI asset creation for game developers on Fiverr or ArtStation Marketplace — concept art sets, texture sheets, and character references
- License AI-generated stock images through Adobe Stock or Shutterstock (with AI disclosure) for per-download royalties, with trained-style consistency reducing rejections
Frequently asked questions
Is Leonardo.Ai free?
Yes. The free plan gives 150 tokens per day — enough for approximately 30–50 standard images daily — with no credit card required. Free-tier images are publicly visible and can be remixed by others; private mode requires a paid plan.
How much does Leonardo.Ai cost per month?
Paid plans are Apprentice at $12/mo (8,500 tokens), Artisan at $30/mo (25,000 tokens), and Maestro at $60/mo (60,000 tokens). Annual billing saves roughly 20%, bringing those prices to approximately $10, $24, and $48/mo respectively.
What is a token in Leonardo.Ai?
Tokens are the internal currency for compute. Each generation action deducts tokens based on the model, resolution, and features used — typically 8–36 tokens per image. Video generation is significantly more expensive; a 5-second Veo 3 clip costs around 2,500 tokens.
Can I use Leonardo.Ai images commercially?
Yes, both free and paid plans allow commercial use. The key difference is privacy: free-plan images are publicly visible and other users can remix them. Paid plans (Apprentice and above) include private generation, giving you full ownership and copyright of your creations.
Does Leonardo.Ai support custom model training?
Yes. From the Apprentice tier ($12/mo) upward, you can train custom LoRA models on 10–20 of your own images. Apprentice allows 1 LoRA training per month; Artisan allows 5; Maestro allows up to 20.
Does Leonardo.Ai have an API?
Yes. API access is included from the Artisan tier ($30/mo) and above. A pay-as-you-go API is also available separately for developers who do not have a subscription or who need higher volume usage.
How does Leonardo.Ai compare to Midjourney?
Leonardo.Ai has a free tier and custom model training at lower price points; Midjourney has no free tier but is generally regarded as producing higher aesthetic quality on its latest models. Leonardo is more flexible for brand-specific workflows; Midjourney is better for pure image quality.