Relevance AI
No-code platform for building and deploying autonomous AI agents for business workflows
FREEMIUM Verified JUN 11, 2026
Clay
GTM data-enrichment platform with 200+ providers, Claygent AI research agents, and workflow automation for outbound sales teams
Clay is a GTM data-enrichment platform that pulls from 200+ data providers and runs AI research agents (Claygent) over prospect lists. The free plan includes 500 actions and 100 data credits per month with unlimited seats. Paid plans start at $167/month (Launch, billed annually; $185 month-to-month), Growth runs $446/month, Enterprise is custom. Best for outbound teams that want waterfall enrichment and automated account research in one workspace.
Verified JUL 6, 2026 FREEMIUM Live
What is Clay?
Clay is a go-to-market data platform that looks like a spreadsheet and works like an enrichment engine. Each row is a company or person; each column can call one of 200+ data providers, run a formula, or dispatch Claygent — Clay’s AI research agent — to browse the web and answer a question about that row (“what is this company’s pricing model?”, “is this person still VP of Sales?”). Waterfall enrichment chains several providers in sequence so a missing email from one vendor gets retried against the next, which is why teams use Clay instead of buying from a single data broker. Clay claims more than 500,000 GTM teams as users, with customers including Anthropic, OpenAI, Figma, and Intercom — the last reporting a 140% increase in outbound pipeline.
Billing runs on a dual-credit system introduced in the March 2026 pricing overhaul: data credits (from roughly $0.05 each, cheaper at volume) pay for marketplace data, while actions (under $0.01 each) cover platform operations like running workflows and calling providers. Bringing your own provider API keys skips data credits entirely. Around the core table, Clay ships Sequencer for native email outreach, Sculptor for building workflows from natural-language prompts, signals that watch for job changes and web intent, audience syncing to LinkedIn, Meta, and Google ads, and a browser extension that pulls lead lists off any webpage.
Who is it for?
Clay is built for teams that treat outbound as an engineering problem rather than a volume problem. The free plan (500 actions, 100 data credits, unlimited seats) is enough to learn the table mechanics, but real list-building starts at Launch ($167/month billed annually), and CRM auto-sync — the feature most sales orgs actually need — sits on Growth at $446/month. It is a more specialized tool than general automation platforms like Zapier or Gumloop: those move data between apps, while Clay manufactures the data itself.
- Outbound SDR and growth teams who need enriched, verified prospect lists with better match rates than a single data vendor can deliver.
- GTM engineers and RevOps operators who build automated research-and-routing systems — job-change triggers, intent signals, CRM hygiene — on top of Clay tables.
- Agencies and freelancers who run Clay as a service for B2B clients; the unlimited-seats model and an established Clay-expert market make this a real niche.
- Enterprise data teams that need SSO, warehouse syncs, and full API access to feed enrichment into their own pipelines at 200,000+ actions per month.
How much does Clay cost?
Starting price: $167/mo · Free tier: yes · Model: freemium
Pricing verified JUL 6, 2026
Price history tracked from June 2026
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 500 actions and 100 data credits per month · Unlimited seats and tables · Up to 200 rows per table · Claygent, Sequencer, and multi-provider waterfalls included · No phone-number enrichment |
| Launch | $167/mo | $185/mo on month-to-month billing · Starts at 15,000 actions/month (180,000/year) and roughly 2,500-3,000 data credits/month · Phone-number enrichment and job-change signals · Email integrations, custom functions, scheduled enrichment · Up to 50,000 rows per table · Volume slider — price scales with committed action volume |
| Growth | $446/mo | $495/mo on month-to-month billing · Starts at 40,000 actions/month (480,000/year) and 6,000 data credits/month · CRM auto-sync (Salesforce, HubSpot) · HTTP API integrations and web-intent signals · 1 ads audience for LinkedIn, Meta, and Google sync · Priority support |
| Enterprise | Custom | 200,000+ actions per month; 100,000+ data credits per year · SSO, RBAC, and data warehouse syncs · Unlimited ad audiences and bulk enrichment · Full Clay API access · Dedicated growth strategist · Annual commitment required |
What are Clay's key features?
- Claygent — AI research agents that browse the web to answer questions about target companies and people
- Data marketplace with 200+ enrichment providers accessible in one place
- Waterfall enrichment — queries multiple providers in sequence to maximize match rates
- Sequencer for native email outreach and messaging automation
- Sculptor — build GTM workflows with natural-language prompts
- Signals for job changes, promotions, and web intent
- Browser extension (Chrome, Firefox, Safari, Edge, Brave) for pulling leads off any webpage
- Bring-your-own API keys — external provider calls consume only actions, not data credits
- Variable-price AI models (GPT-5.1, Claude Sonnet) billed on actual token use with no markup
What people use Clay for
- 01 Building enriched outbound prospect lists with waterfall enrichment across 200+ data providers
- 02 Automating pre-call account research with Claygent instead of manual LinkedIn and website digging
- 03 Keeping CRM records fresh via auto-sync enrichment on Salesforce or HubSpot (Growth plan)
- 04 Triggering outreach from job-change, promotion, and web-intent signals
- 05 Scraping lead lists from any webpage into a Clay table with the browser extension
- 06 Syncing targeted audiences to LinkedIn, Meta, and Google ad platforms
Pros and cons
| Pros | Cons |
|---|---|
| Free plan includes unlimited seats and tables plus Claygent and waterfalls — genuinely usable for evaluation | Credit burn is hard to predict: a work email can cost 2-3 credits from one provider or 4-8 through a waterfall, and failed lookups are reported to still consume credits — third parties estimate Launch's monthly credits cover only 500-800 fully enriched contacts |
| Waterfall enrichment across 200+ providers gives better match rates than any single data vendor | Steep learning curve — tables, formulas, and enrichment chains resemble spreadsheet programming, and many teams hire specialist agencies just to operate it |
| March 2026 repricing cut marketplace data costs by a reported 50-90% and replaced the $800/mo Pro tier with the $495/mo Growth tier | CRM auto-sync and HTTP API integrations require the $446+/mo Growth plan; full Clay API access is Enterprise-only |
| Bring-your-own API keys bypass data-credit charges, so heavy users can cut enrichment spend sharply | Dual metering (actions plus data credits) creates two separate ways to hit a limit, and actions do not roll over |
| Data credits roll over month to month, capped at 2x the monthly allocation |
What are the best Clay alternatives?
Bardeen
Chrome-extension automation for sales and go-to-market — describe a task and it scrapes, enriches, and syncs to your CRM
FREEMIUM Verified JUN 28, 2026
Lindy
No-code AI agents that handle email, calendar, meetings, and 100+ app integrations
PAID Verified JUN 21, 2026
Gumloop
No-code visual builder for AI agents and multi-step automations, priced on a monthly credit pool
USAGE-BASED Verified JUN 26, 2026
Zapier
No-code automation platform that connects 7,000+ apps to build multi-step workflows without writing code
FREEMIUM Verified JUN 11, 2026
How people make money with Clay
- Run a Clay-based outbound agency — a real, established market with dozens of listed Clay experts; agencies typically bill monthly retainers to build enrichment tables, Claygent research workflows, and outbound campaigns for B2B clients
- Sell done-for-you lead-list building as per-project work on freelance marketplaces — deliver enriched, verified prospect lists built with waterfall enrichment, priced per list or per thousand contacts
Frequently asked questions
Is Clay free?
Yes, there is a permanent free plan with 500 actions and 100 data credits per month, unlimited seats and tables, and up to 200 rows per table. It includes Claygent and multi-provider waterfalls but excludes phone-number enrichment.
How much does Clay cost in 2026?
The Launch plan starts at $167/month billed annually ($185 month-to-month) with 15,000 actions per month. Growth starts at $446/month billed annually ($495 month-to-month) with 40,000 actions. Enterprise is custom-priced with an annual commitment. Prices scale with committed volume via a slider.
What happened to Clay's Starter, Explorer, and Pro plans?
Clay retired them in a March 2026 pricing overhaul. Starter ($149/mo), Explorer ($349/mo), and Pro ($800/mo) were consolidated into Launch and Growth, and marketplace data costs were reduced by a reported 50-90%. Existing customers stayed on legacy plans by default.
What is Claygent?
Claygent is Clay's AI research agent. It browses the web to answer questions about companies and people at scale — for example, finding a company's pricing model, tech stack, or hiring signals for every row in a prospect table — instead of a rep doing that research manually.
How do Clay credits work?
Clay meters two things: data credits (starting around $0.05 each, cheaper at volume) for buying marketplace data, and actions (under $0.01 each) for platform operations like running workflows. Per-lookup credit cost varies by enrichment provider, and waterfalls that query several providers cost more per contact. If you bring your own provider API keys, only actions are charged.
Does Clay have an API?
HTTP API integrations — calling external APIs from inside Clay tables — are available on the Growth plan. Full Clay API access for programmatic control of Clay itself is listed as an Enterprise feature.
Does Clay integrate with Salesforce and HubSpot?
Yes. CRM auto-sync for Salesforce and HubSpot is included from the Growth plan ($446/month billed annually) upward, keeping enriched records flowing into your CRM automatically. Enterprise adds data warehouse syncs.