Durable
AI website builder that generates a full business site in about 30 seconds, plus CRM, invoicing, and marketing tools
Durable is an AI website builder that generates a complete business website in about 30 seconds, then bundles small-business tools around it: a CRM, AI invoicing, booking, an image and logo studio, a blog writer, and SEO. You can build and host a site free on a durable.site subdomain; paid plans are $25/month (Launch) and $49/month (Grow), roughly $22 and $41 on annual billing. Best for non-technical solopreneurs, not designers who need fine control.
What is Durable?
Durable is an AI website builder aimed at people who have no interest in design tools: you answer a few questions about your business and it generates a complete, publishable website in about 30 seconds. From there you can edit the copy, swap images, and connect a domain. What sets Durable apart from a pure site builder is everything bundled around the website — it positions itself as an all-in-one operations suite for small businesses rather than just a page generator.
That bundle includes a built-in CRM for tracking leads and customers, AI invoicing and payment processing, calendar-synced booking, an AI image and logo studio, a blog and content writer, and SEO tools that target both Google and AI-assistant visibility. The idea is to replace a stack of separate subscriptions with one low-cost plan. You can keep a live site online for free on a durable.site subdomain; connecting a custom domain and raising the AI, CRM, and content limits requires a paid plan.
Who is it for?
Durable is built for non-technical owners who value speed and simplicity over design control. If you want pixel-level control or a highly custom site, a developer-oriented tool like Webflow or Framer will serve you better; if you want to be online and taking bookings today, Durable is hard to beat.
- Solopreneurs and freelancers who need a credible web presence fast and have no design background.
- Local service businesses — home services, wellness, professional services, food, pet, and auto — that want a site plus CRM and invoicing in one place.
- Side-project founders validating an idea who want to publish a free site before committing to a custom domain.
- Owners consolidating tools who would rather pay one subscription than juggle a separate site builder, CRM, and invoicing app.
How much does Durable cost?
Starting price: $25/mo · Free tier: yes · Model: freemium
Price history tracked from June 2026
| Plan | Price | Includes |
|---|---|---|
| Free | Free | Live site on a durable.site subdomain · Unlimited AI pages and traffic · CRM for up to 10 customers · 5 images/mo, 10 AI chat messages/mo, 2 blog posts/mo |
| Launch | $25/mo | About $22/mo billed annually · Free custom domain or connect your own · 50 images/mo and unlimited AI chat · Advanced SEO, unlimited bookings, 10 blog posts/mo |
| Grow | $49/mo | About $41/mo billed annually · 1:1 expert onboarding and unlimited team members · 500 images/mo and 32 blog posts/mo · Lead agent and daily AI ranking refresh |
What are Durable's key features?
- AI website generator that produces a full business site in about 30 seconds
- Built-in CRM for managing leads and customers
- AI invoicing and payment processing
- Booking and scheduling synced to your calendar
- AI image, logo, and ad studio
- AI blog and content writer with per-tier post quotas
- SEO and GEO optimization for Google and ChatGPT visibility
What people use Durable for
- 01 Spinning up a professional business website in under a minute without design skills
- 02 Replacing a stack of separate tools (site, CRM, invoicing, booking) with one subscription
- 03 Generating logos, ads, and blog posts for a small local business
- 04 Getting a service business online quickly with built-in SEO and review management
Pros and cons
| Pros | Cons |
|---|---|
| Generates a usable site almost instantly — ideal for non-technical owners | Limited design control compared with Webflow or Framer — output is template-driven |
| Free plan keeps a live site online on a durable.site subdomain | Platform lock-in: site, CRM, and domain live inside Durable and are not easily portable |
| Bundles CRM, invoicing, and booking, so it can replace several subscriptions | Free tier confines you to a durable.site subdomain until you upgrade |
| Cheap entry point: Launch is $25/month with a free custom domain included | No developer API surfaced; not built for custom or large-scale sites |
What are the best Durable alternatives?
Framer is the closest Durable alternative in our directory: it covers the same category (AI Design), starts at $10/mo, has a free tier.
Ranked by category overlap with Durable, then free-tier availability, then lowest verified starting price — computed from our verified data, never from sponsorships.
| Alternative | What it is | Starting price | Free tier | Price verified |
|---|---|---|---|---|
| Framer | No-code website builder with AI design generation and built-in CMS, hosting and analytics | $10/mo | yes | Jul 3, 2026 |
| Uizard | AI-powered UI design tool that generates multi-screen prototypes from text prompts | $12/mo | yes | Jun 11, 2026 |
| Canva | AI-powered design platform with templates, image generation, and Magic Studio tools | $15/mo | yes | Jun 11, 2026 |
| Looka | AI logo maker and brand kit generator for small businesses | $20 one-time | no | Aug 27, 2026 |
How people make money with Durable
- Local-business web service — build and manage Durable sites for service businesses like plumbers, salons, and trainers, charging a setup fee plus a monthly maintenance retainer per client
Frequently asked questions
Is Durable free?
Durable lets you generate and publish a website for free on a durable.site subdomain, with limited CRM, image, and AI-chat allowances. To use a custom domain and unlock higher limits, you need the Launch ($25/month) or Grow ($49/month) plan.
How much does Durable cost?
Durable Launch is $25 per month and Grow is $49 per month on monthly billing, dropping to about $22 and $41 per month billed annually. There is also a free plan limited to a durable.site subdomain. Pricing has changed before, so verify current rates.
How fast does Durable build a website?
Durable generates a complete business website in about 30 seconds from a few prompts about your business. You can then edit the content, swap images, connect a custom domain on a paid plan, and add tools like its CRM and invoicing.
What is Durable best for?
Durable is best for non-technical solopreneurs and small-business owners who need to get online fast with minimal effort. It bundles a website, CRM, invoicing, and booking, but offers less design freedom than developer-oriented tools like Webflow or Framer.
Can I use my own domain with Durable?
Yes, on a paid plan. The Launch tier includes a free custom domain or lets you connect one you already own. On the free plan, your site stays on a durable.site subdomain until you upgrade to a paid tier.
Does Durable include more than a website?
Yes. Beyond the AI site builder, Durable bundles a CRM, AI invoicing and payments, booking, an image and logo studio, a blog writer, and SEO tools, positioning itself as an all-in-one operations suite for small businesses rather than just a website builder.