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Hailuo AI

AI video generator by MiniMax that turns text and images into short cinematic clips at up to 1080p

Hailuo AI is MiniMax's video generator, turning text prompts and still images into short cinematic clips (roughly 6–10 seconds, up to 1080p). A free tier offers trial credits; paid plans run from $14.99/month (Standard, 1,000 credits) up to $199.99/month (Max, 20,000 credits), and a developer API is available. Pricing and credit values shift frequently, so verify current tiers before committing. Best for creators making short-form AI video.

Unverified JUN 24, 2026 FREEMIUM Live
Screenshot of Hailuo AI

What is Hailuo AI?

Hailuo AI is the video-generation product from MiniMax, a Chinese AI lab. It turns text prompts and still images into short cinematic clips — typically 6 to 10 seconds at up to 1080p — using MiniMax’s Hailuo video models. Beyond plain text-to-video, it offers image-to-video animation that brings a single still to life, plus themed effect generators for looks like cinematic shots, style switches, and transformations. The same underlying models are also available to developers through MiniMax’s API, billed by usage points that scale with resolution and clip length.

Consumer access is subscription-based with a credit system. A free tier provides trial credits for a few watermarked, non-commercial test videos, while paid plans range from $14.99/month (Standard, 1,000 credits) up to $199.99/month (Max, 20,000 credits), with watermark-free output and commercial rights on the paid tiers. One caveat worth flagging: Hailuo’s pricing and credit values have shifted repeatedly, and the Standard plan in particular has appeared at several different price points — so the figures here should be re-verified on the official subscribe page before relying on them.

Who is it for?

Hailuo AI suits creators and marketers who need short AI-generated video quickly and are comfortable working within a credit budget. The frequent model updates make it appealing to people who want current capabilities, but the volatile pricing means it rewards users who keep an eye on their credit consumption.

  • Short-form content creators producing clips for social platforms from text or images.
  • Marketers and small brands generating b-roll, ads, and animated stills without a video team.
  • Developers integrating text-to-video or image-to-video into their own products via the MiniMax API.
  • Hobbyists and experimenters exploring AI video with free trial credits before subscribing.

How much does Hailuo AI cost?

Starting price: $14.99/mo · Free tier: yes · Model: freemium

Pricing verified JUN 24, 2026

Price history tracked from June 2026

Hailuo AI pricing tiers, verified against the official pricing page
Plan Price Includes
Free Free Trial credits for a handful of test videos · Watermarked output · No commercial use · Good for evaluating the models
Standard $14.99/mo 1,000 credits per month · Watermark-free output · Faster, priority generation · Credits do not roll over
Pro $54.99/mo 4,500 credits per month · Commercial use rights · Parallel and priority generation · Higher monthly throughput
Ultra $124.99/mo 12,000 credits per month · Access to newer Hailuo models · For high-volume creators · Commercial use rights
Max $199.99/mo 20,000 credits per month · Unlimited generation in Relax Mode when credits run out · Top-tier throughput · Commercial use rights

What are Hailuo AI's key features?

  • Text-to-video generation from prompts
  • Image-to-video animation from a single still
  • Multiple MiniMax/Hailuo model versions
  • Resolution options including 512p, 768p, and 1080p
  • Themed and effect generators (style switch, cinematic, transformation)
  • Watermark-free downloads and commercial rights on paid tiers

What people use Hailuo AI for

  1. 01 Short-form social and marketing video clips from text or images
  2. 02 Animating still images into motion content
  3. 03 Cinematic b-roll and visual-effects experiments for creators
  4. 04 Integrating video generation into apps via the MiniMax API

Pros and cons

Pros and cons of Hailuo AI
Pros Cons
Strong, frequently updated MiniMax video models with image-to-video and 1080p support Pricing is volatile — the Standard plan has appeared at several price points across periods
Free trial credits let users test before paying Credits expire monthly and do not roll over; higher resolution and length consume them faster
Both consumer subscriptions and a developer API are available Watermark removal and commercial use require a paid plan

What are the best Hailuo AI alternatives?

See all Hailuo AI alternatives →

How people make money with Hailuo AI

  • Produce short-form video ads and social clips for small brands using image-to-video, charging per clip or as a monthly content-package retainer that bundles a set number of finished videos
  • Sell AI b-roll and animated still-image packs to other creators and marketers on stock or template marketplaces, generating clips in batches and licensing them per download

Frequently asked questions

Is Hailuo AI free?

Hailuo AI has a free tier with trial credits, enough for a handful of test videos, but output is watermarked and not licensed for commercial use. Paid plans start at $14.99/month (Standard) for 1,000 credits and watermark-free downloads.

How much does Hailuo AI cost?

Paid plans run from $14.99/month (Standard, 1,000 credits) to $54.99 (Pro), $124.99 (Ultra), and $199.99 (Max, 20,000 credits). Prices and credit allotments change frequently, so confirm the current tiers on the official subscribe page before buying.

What can Hailuo AI generate?

Hailuo AI generates short video clips, roughly 6 to 10 seconds, from text prompts or still images at up to 1080p. It includes themed effect generators for styles like cinematic shots and transformations, using MiniMax's Hailuo video models.

Does Hailuo AI offer an API?

Yes. MiniMax provides a developer API for its Hailuo video models, billed by usage points that scale with resolution and clip length. This lets developers integrate text-to-video and image-to-video generation directly into their own apps.

Can I use Hailuo AI videos commercially?

Commercial use and watermark-free output require a paid plan. The free tier produces watermarked clips that are not licensed for commercial use, so businesses should subscribe to at least a paid tier before using output in marketing.

Who makes Hailuo AI?

Hailuo AI is built by MiniMax, a Chinese AI company that develops the underlying Hailuo video models. The same models are offered both through the consumer Hailuo app and through MiniMax's developer API for programmatic access.