Make
Visual automation platform connecting 3,000+ apps with no-code workflows and AI agents
Make is a visual workflow automation platform that lets you connect 3,000+ apps and build AI agents without writing code. The free tier includes 1,000 operations/month with 2 active scenarios; paid plans start at $9/month for unlimited scenarios and 1-minute scheduling. Best for teams that need complex, branching automations beyond what simpler tools like Zapier can handle.
What is Make?
Make (formerly Integromat) is a visual workflow automation platform that lets individuals and teams connect applications, automate processes, and build AI agents without writing code. Unlike linear automation tools, Make uses a canvas-based editor where you place and link modules — each representing an action in an app or service — into scenarios that can branch, loop, and transform data in ways that reflect real business logic.
The core mechanism is the scenario: a graph of modules that runs on a schedule or in response to a trigger (a webhook, a new row in a spreadsheet, an inbound email). Each module execution costs one operation from your monthly allowance. Make provides over 3,000 pre-built app integrations, plus an HTTP/webhook module that connects any REST API without a native connector. A built-in data store handles lightweight persistence, and routers let a single trigger fan out into multiple independent paths. Since 2023, Make has added an AI agent layer that lets scenarios invoke LLMs (OpenAI, Anthropic, others) as decision nodes, enabling workflows that reason over inputs rather than just transforming them.
Make differs from simpler automation tools primarily in its handling of complexity: conditional branches, iterators over arrays, aggregators that reassemble data, and error-handling routes are all first-class constructs in the visual editor. This makes it more capable but also more demanding to configure correctly.
Who is it for?
Make suits users who need automation logic that goes beyond single-path “if this then that” flows. The operations-based pricing model rewards teams that run fewer, more complex scenarios rather than many simple ones.
- Marketing and growth teams building multi-step lead workflows: capture a form submission, enrich the lead via an API, add to CRM, send a Slack alert, and enqueue a drip sequence — all in one scenario.
- Operations managers automating cross-departmental processes (order fulfillment, HR onboarding, finance reconciliation) that span five or more systems and require conditional logic.
- Developers and technical no-coders who want the flexibility of a visual graph editor, direct API access via the HTTP module, and the Make API for programmatic scenario management.
- Agencies and consultants building and maintaining automations for clients, using team roles and template sharing to standardize delivery across accounts.
How much does Make cost?
Starting price: $9/mo · Free tier: yes · Model: freemium
Price history tracked from June 2026
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 1,000 operations/month · 2 active scenarios · 15-min minimum interval · 5 MB file size · 7-day execution log |
| Core | $9/mo | 10,000 operations/month · Unlimited active scenarios · 1-min scheduling · 100 MB file size · Make API access · 30-day execution logs |
| Pro | $16/mo | 10,000 operations/month · Priority scenario execution · Custom variables · Full-text execution log search |
| Teams | $29/mo | 10,000 operations/month · Team roles and permissions · Scenario template sharing |
| Enterprise | Custom | Custom functions · Enterprise app integrations · 24/7 support · Overage protection · Advanced security (SOC 2 Type II) |
What are Make's key features?
- Visual drag-and-drop scenario builder with branching routers and filters
- 3,000+ pre-built app integrations including OpenAI, Salesforce, HubSpot, and Slack
- AI agent builder for multi-step, decision-making automations
- HTTP/webhook module for connecting any API without a native integration
- Data store for lightweight key-value storage within scenarios
- Make Grid for monitoring and managing the full automation landscape
- Scenario scheduling down to 1-minute intervals on paid plans
- GDPR, SOC 2 Type II, and SOC 3 compliance with SSO on enterprise
What people use Make for
- 01 Syncing leads from web forms into a CRM and triggering Slack notifications
- 02 Automating multi-step content workflows — generate, review, publish, and report
- 03 Building AI agents that route support tickets and draft responses via OpenAI
- 04 Orchestrating e-commerce order processing across Shopify, warehouses, and accounting tools
- 05 Employee onboarding sequences spanning HR, IT provisioning, and communication tools
Pros and cons
| Pros | Cons |
|---|---|
| Free tier has no time limit and requires no credit card | Free tier caps at 2 active scenarios and 1,000 operations — restrictive for real workflows |
| Visual builder handles complex branching logic that linear tools cannot | Learning curve steeper than Zapier for non-technical users new to data mapping |
| Native AI/LLM integrations make agent workflows straightforward to build | Credit/operations counting can be opaque; complex scenarios burn credits faster than expected |
| Operations-based pricing is more predictable than per-task pricing at scale | No desktop app; browser-only editor can feel slow on large, complex scenarios |
What are the best Make alternatives?
CrewAI is the closest Make alternative in our directory: it covers the same category (AI Agents & Automation), starts at $0, has a free tier.
Ranked by category overlap with Make, then free-tier availability, then lowest verified starting price — computed from our verified data, never from sponsorships.
| Alternative | What it is | Starting price | Free tier | Price verified |
|---|---|---|---|---|
| CrewAI vs Make → | Open-source multi-agent framework for orchestrating collaborative AI agent teams | $0 | yes | Jul 3, 2026 |
| Relevance AI vs Make → | No-code platform for building and deploying autonomous AI agents for business workflows | $19/mo | yes | Jun 11, 2026 |
| Zapier vs Make → | No-code automation platform that connects 7,000+ apps to build multi-step workflows without writing code | $19.99/mo | yes | Jun 11, 2026 |
| Airtable vs Make → | No-code app-building platform with relational databases, automations, and AI agents | $20/user/mo | yes | Jul 3, 2026 |
| n8n vs Make → | Open-source workflow automation platform for building AI agents and multi-app integrations | €20/mo | yes | Jul 3, 2026 |
How people make money with Make
- Sell Make automation templates on the Make Template Marketplace or Gumroad — template packs for specific niches like e-commerce and real estate
- Offer Make setup and automation consulting on Upwork or Fiverr — building custom scenarios for small businesses
Frequently asked questions
Is Make free?
Yes. Make has a permanent free tier with 1,000 operations per month, 2 active scenarios, and a 15-minute minimum run interval. No credit card is required and there is no trial expiry.
What is a Make operation?
An operation is one module execution within a scenario. A scenario with 5 modules that runs 100 times consumes 500 operations. The free tier includes 1,000 operations/month; the Core plan starts at 10,000/month.
How does Make compare to Zapier?
Make uses a visual canvas that supports complex branching, loops, and data transformation in a single scenario. Zapier uses a simpler linear step structure that is easier to learn but less flexible for multi-path workflows. Make is generally cheaper per operation at scale.
Can Make build AI agents?
Yes. Make includes an AI agent builder that connects to models like OpenAI, allowing agents to make decisions, call tools, and orchestrate actions across its 3,000+ integrations.
Does Make have an API?
Yes. The Make API is available on the Core plan and above. It allows you to trigger scenarios, manage connections, and retrieve execution logs programmatically.
What happens if I exceed my operation limit?
On free and standard plans, scenarios stop executing when the monthly operation cap is hit. Enterprise plans include overage protection, which can be configured to allow or block excess usage.
Is Make suitable for enterprise use?
Make has SOC 2 Type II and SOC 3 certifications, GDPR compliance, SSO, and a dedicated Value Engineering team on its Enterprise plan. Customers include BNY Mellon and BambooHR.