Make

What is Make?

Make (formerly Integromat) is a visual workflow automation platform that lets individuals and teams connect applications, automate processes, and build AI agents without writing code. Unlike linear automation tools, Make uses a canvas-based editor where you place and link modules — each representing an action in an app or service — into scenarios that can branch, loop, and transform data in ways that reflect real business logic.

The core mechanism is the scenario: a graph of modules that runs on a schedule or in response to a trigger (a webhook, a new row in a spreadsheet, an inbound email). Each module execution costs one operation from your monthly allowance. Make provides over 3,000 pre-built app integrations, plus an HTTP/webhook module that connects any REST API without a native connector. A built-in data store handles lightweight persistence, and routers let a single trigger fan out into multiple independent paths. Since 2023, Make has added an AI agent layer that lets scenarios invoke LLMs (OpenAI, Anthropic, others) as decision nodes, enabling workflows that reason over inputs rather than just transforming them.

Make differs from simpler automation tools primarily in its handling of complexity: conditional branches, iterators over arrays, aggregators that reassemble data, and error-handling routes are all first-class constructs in the visual editor. This makes it more capable but also more demanding to configure correctly.

Who is it for?

Make suits users who need automation logic that goes beyond single-path “if this then that” flows. The operations-based pricing model rewards teams that run fewer, more complex scenarios rather than many simple ones.

• Marketing and growth teams building multi-step lead workflows: capture a form submission, enrich the lead via an API, add to CRM, send a Slack alert, and enqueue a drip sequence — all in one scenario.
• Operations managers automating cross-departmental processes (order fulfillment, HR onboarding, finance reconciliation) that span five or more systems and require conditional logic.
• Developers and technical no-coders who want the flexibility of a visual graph editor, direct API access via the HTTP module, and the Make API for programmatic scenario management.
• Agencies and consultants building and maintaining automations for clients, using team roles and template sharing to standardize delivery across accounts.